Project Overview:I had the opportunity to develop the complete branding for Imprevis, a technology solutions provider dedicated to empowering businesses through cutting-edge innovations. The project aimed to establish a modern, professional, and trustworthy brand identity that reflects Imprevis's mission of enhancing productivity, operational efficiency, and growth in the digital age.Key Deliverables:Logo DesignA clean and modern logo incorporating blues and greens, symbolizing trust, innovation, and growth.Versatile design adaptable for both digital and print media.Color PaletteA professional yet vibrant palette featuring shades of blue and green, reflecting the brand’s commitment to reliability and innovation.TypographyA bold and elegant font for titles paired with a clean sans-serif typeface for body text to ensure readability and a polished appearance.Brand GuidelinesA comprehensive brand book detailing logo usage, color applications, typography standards, and design principles to maintain consistency across all platforms.
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