The Big Red

For this rebranding project, The Big Red Consulting (TBR) sought to transition from its politically-influenced brand identity to a more refined and corporate image. The previous branding did not reflect the high-quality, professional services that the firm provides, so the goal was to create a sleek, modern, and sophisticated aesthetic that would resonate with its target audience while maintaining the essence of the brand.I led the design efforts for TBR, focusing on delivering a brand identity that conveyed trust, innovation, and professionalism. The project involved creating a new logo, a streamlined color palette, and a contemporary visual language that better aligns with the consulting industry’s standards. The website, thebigredco.com, was also redesigned to reflect the updated brand, with a clean, user-friendly interface that enhanced the user experience.Challenges included carefully balancing the rebrand’s corporate feel with the firm’s established recognition, while ensuring the new design communicated TBR's core values of expertise and reliability. The final result was a modern, high-end visual identity that positioned TBR as a forward-thinking leader in the consulting space.